Demystifying Generative Artificial Intelligence: What It Is and How It Works

Curious about artificial intelligence but not sure where to start? Join us for an engaging and easy-to-follow introduction to Generative AI, the technology behind chatbots, image creators, and more. This session is designed for beginners—no technical background required!

We’ll break down what AI is, how it “learns,” and how it’s being used in everyday life. We’ll also explore common myths, practical applications, and ethical considerations surrounding this rapidly evolving technology. Whether you’re simply curious or wondering how AI might impact your daily routines, this talk will provide the foundational knowledge you need to navigate the AI-driven world with confidence.

Come with your questions and leave with a clearer understanding of one of today’s most talked-about technologies!

About the speaker: Dr. Brian Spaid is the Chair and Associate Professor of Marketing at Marquette University’s College of Business Administration. His research focuses on the intersection of consumer behavior, technology, and retailing as well as consumer collecting behavior. His work has been published in many marketing and technology journals including Research Policy, Psychology & Marketing, Journal of Consumer Marketing, and Journal of Organizational Computing and Electronic Commerce. Brian received his PhD and MBA in Marketing from the University of Tennessee – Knoxville in 2014. Previously, Brian spent 12 years in industry working as an Internet marketing executive, a Silicon Valley IT manager, and an award-winning marketing creative director. He lives in Whitefish Bay with his wife, Jennifer.